Method All-Purpose Cleaner

Art Director: Arvinder Kaur

Target:

18-30-year-olds who prefer other cleaners over Method.

Insight:

All mistakes aren't fixable.

Big idea:

Method helps clean all the mess except the ones you make.

Tagline:

Cleans almost all messes

OUTSIDE COLLEGES

OUTSIDE GYMS

OUTSIDE GROCERY STORES

OUTSIDE WORKPLACES

OUTSIDE BARS