Bulldog Skincare

🏆 Doner North x Humber Live Client Brief:  First Place

Art Director: Mansi Almadi, Foram Vandra 

Strategy: Mayank Bheda

​​The problem

The men’s grooming category is growing and Bulldog faces competition from prominent brands. It wants to grow brand affinity and get men to not just buy, but buy in.

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The target

Canadian men, ages 18-34 who want to start taking care of their skin.

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Key insight

Men aren't interested in skincare - but are interested in investing. 

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Big idea

We turn Bulldog's skincare portfolio into an investment portfolio.